14 March 2017

Look into Your Future: Click Through Rate Prediction & Why It Matters

Online advertising is a multi-billion dollar business producing most of the revenue for search engines. As an online advertiser, a key question to ask is how many customers are going...

6 September 2016

How to Model Your Customers' Lifetime Value

Food for thought is that it costs 5-10 times more to recruit a new customer than to retain an existing one.