18 September 2017

Google Analytics PII - safe-guarding emails

Can you imagine what would happen if Google allowed the sending of Personally Identifiable Information (PII) to Google Analytics? The demand from marketing people to personalise online experience is huge...

22 August 2017

Google Analytics Cross Domain Tracking - Excluding unwanted domains

Tracking multiple websites with Google Analytics is easy. Just add the same tracking code snippet to your websites' pages (or use GTM) and you can see data for two websites...

27 July 2017

Google Analytics - High-Cardinality Dimension warning is dangerous

How to fight Google Analytics Portal High-Cardinality Dimensions warning and avoid common pitfalls during the analysis

10 April 2017

Migrating from BigQuery Legacy SQL to Standard SQL

Internetrix combines digital consulting with winning website design, smart website development and strong digital analytics and digital marketing skills to drive revenue or cut costs for our clients.

6 March 2017

Google Analytics 360 - Fresh Data - Real -Time Insights

For all you Google Analytics 360 enthusiasts, this has got be one of the most exciting pieces of news so far this year: Google Analytics 360 can now provide updated...