18 September 2017

Google Analytics PII - safe-guarding emails

Can you imagine what would happen if Google allowed the sending of Personally Identifiable Information (PII) to Google Analytics? The demand from marketing people to personalise online experience is huge...

22 August 2017

Google Analytics Cross Domain Tracking - Excluding unwanted domains

Tracking multiple websites with Google Analytics is easy. Just add the same tracking code snippet to your websites' pages (or use GTM) and you can see data for two websites...

27 July 2017

Google Analytics - High-Cardinality Dimension warning is dangerous

How to fight Google Analytics Portal High-Cardinality Dimensions warning and avoid common pitfalls during the analysis

10 April 2017

Migrating from BigQuery Legacy SQL to Standard SQL

Sometime ago the BigQuery Team renamed its SQL dialect to Legacy SQL and introduced beta support of ANSI 2011 SQL named Standard SQL in the BigQuery world. 

20 March 2017

Fighting referral spam, once and for all

With the arrival of the Google Analytics Measurement Protocol ( a fantastic Google Analytics feature ), comes a less welcome item associated with the arrival of a new spam category:...

6 March 2017

Google Analytics 360 - Fresh Data - Real -Time Insights

For all you Google Analytics 360 enthusiasts, this has got be one of the most exciting pieces of news so far this year: Google Analytics 360 can now provide updated insights...

15 February 2017

Data Studio is now Free

Google's premier reporting solution - Data Studio is now free.

25 October 2016

Understanding the User Journey - keynotes

How do we use Google Analytics (360) to understand the Customer Journey on our website? I set out to answer this question presenting a Masterclass at the Google Analytics User...

12 September 2016

Google Analytics: Unique Events are dead. Long live Unique Events!

Probably the most confusing metric Unique Events is now deprecated in the Google Analytics world.