18 September 2017

7 ways to use statistical modelling in digital marketing

The usage of statistical modelling has increased dramatically in digital marketing over the last few decades.

5 May 2016

Let your attribution model tell a story

In marketing, the key question is how to measure the effectiveness of your campaigns. But how can you get your attribution model to tell a story? By asking this question...

15 April 2016

How do you solve your attribution problem? Part 2

In the previous post, we discussed the common ways marketers attribute success to marketing spend. Mostly, they use some simple methods such as 1) last interaction that gives all the...