22 August 2017

The Excel reporting era is coming to an end. Is your business ready for the next challenge?

I bet you have heard about Big Data. We have entered a new age in which more and more companies are adopting data and seeing the value and importance of...

10 April 2017

Migrating from BigQuery Legacy SQL to Standard SQL

Sometime ago the BigQuery Team renamed its SQL dialect to Legacy SQL and introduced beta support of ANSI 2011 SQL named Standard SQL in the BigQuery world. 

12 September 2016

Google Analytics: Unique Events are dead. Long live Unique Events!

Probably the most confusing metric Unique Events is now deprecated in the Google Analytics world.

15 July 2016

Making sense of Referral Traffic: Treat DuckDuckGo.com with respect

How to track DuckDuckGo search traffic in Google Analytics (or Analytics 360)

5 May 2016

Let your attribution model tell a story

In marketing, the key question is how to measure the effectiveness of your campaigns. But how can you get your attribution model to tell a story? By asking this question...