Ever since Google recommended creating Accelerated Mobile Pages (AMP) on websites, many webmasters have started adding these variants of their pages to get added benefits from following Google requirements and recommendations. Despite AMP not being a ranking factor, it does affect CTR, impressions, and UX; and all these factors have an impact on your website`s SEO.
While many know that the main aim of using AMP Pages is to provide quickly downloadable pages for mobile gadgets, few are aware that AMP pages may show in Google carousel in mobile search results, which for the time being is probably one of the most beneficial features of AMP pages.
According to Google Guides, if it is eligible, properly marked as structured data and especially if it is a rich card, you can show some of the content of your website as a carousel which is a list-like display, usually appearing on mobile gadgets. Google is constantly expanding the list of carousel supported content types and currently it supports the following: Recipe, Film, Course, and Article.
Step 1. Ensure that your website has AMP pages. If not, you can create them by using this exhaustive manual.
Step 2. Define URL for each AMP page, using the domain of the main website or even subdomain. The URLs of AMP pages are visible in search results, so try to create easy-to-read URLs
Step 3. Post a link or reference to your AMP page by adding
<linkrel="amphtml" href="https://www.website.com/amp-page1.html" />
on the non-AMP page. Don`t forget to show what is the non-amp canonical version. If your AMP page does not have a non-amp page version, it should specify itself as the canonical version, for example:
<link rel="canonical" href="https://www.website.com/amp-page1.html" />
Step 4. Validate your AMP page by using this easy validation tool
Step 5. Mark up your AMP page with structured data. As we mentioned at the beginning of the post, if we want our content to appear in the carousel, we should apply structured data markup. The process is the following:
Here is an example
Step 6. Final step to create AMP pages is monitoring and analysing AMP page status. This is very easy if you set up your website in Google Search Console. The following link should help you. https://goo.gl/oVZjhK
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