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Mehdi Farhangian

Posts by Mehdi Farhangian for Internetrix Blog:

18 September 2017

7 ways to use statistical modelling in digital marketing

The usage of statistical modelling has increased dramatically in digital marketing over the last few decades.

17 August 2017

How to develop a digital marketing optimization model

As we explained here, digital analysts are constantly asked to answer the question: Which are the most important marketing channels our company should focus on? Determining the true importance of each...

7 June 2017

A step by step guide to creating a dashboard in Google Data Studio

As we already wrote here and here, we are super excited about Google Data Studio and the opportunity it provides to drive data reporting and visualisation standards to a whole...

31 March 2017

Google Optimize is free now

Google Optimize is now out of beta and is free for everyone, available in 180 countries, and you can start using it today.

14 March 2017

Look into Your Future: Click Through Rate Prediction & Why It Matters

Online advertising is a multi-billion dollar business producing most of the revenue for search engines. As an online advertiser, a key question to ask is how many customers are going...

16 February 2017

TV Attribution: Measure the impact of TV advertising on your web traffic

Companies advertising their products and services on television ask two burning questions: Firstly, do TV advertisements drive web traffic and sales? Secondly, if they do, how do they achieve this?...

13 September 2016

An introductory guide to applying relative importance theories in digital marketing

The Importance of a factor depends on how importance is defined

6 September 2016

How to model Customer Lifetime Value

Food for thought is that it costs 5-10 times more to recruit a new customer than to retain an existing one.

9 June 2016

Google Prediction API helps apps to learn and predict

The recent revolution in app development is all about “predictive application” and it is estimated that more than 50% of apps on a typical smartphone have predictive features.