5 September 2017

What's your cookie size - are you on the safe-side?

From time to time I visit the Microsoft website (www.microsoft.com if you didn't know :) ), I also have a habit of using this website (and some others) to check if...

17 August 2017

How to develop a digital marketing model for budget allocation

As we explained here, digital analysts are constantly asked to answer the question: Which are the most important marketing channels our company should focus on? Determining the true importance of each...

3 August 2017

Micro-moments VS Macro-moments: Understanding Your Customers’ Digital Moments

Life is made up of moments, and each one is different. Which moments in your customers' life do your products or services fit into? Are you targeting the appropriate channels for these?

10 July 2017

Single-page vs Multi-pages websites: When to use what?

by Default Admin

With the development of websites, marketing has never been easier. Many trusted analysts opine that websites are gradually becoming one of the most powerful tools to get your brand closer...

8 June 2017

Would you Believe Google Tag Manager Can Track These Events on Your Website

by Vitalii Semenov

Whenever I mention I work in Online Performance at Internetrix, I get asked what do we do and how do we change the way business gets ahead in Australia.

6 April 2017

An Introductory Guide: Search Engine Marketing

by Tom Donohoe

Search engine marketing has become popular as consumers turn to the internet for information. And for good reason, Google handles at least 2 trillion search terms every year.

14 March 2017

Look into Your Future: Click Through Rate Prediction & Why It Matters

Online advertising is a multi-billion dollar business producing most of the revenue for search engines. As an online advertiser, a key question to ask is how many customers are going...