19 September 2017

Media Release: Wollongong Company Celebrates 10 Year Milestone as a Google Analytics Certified Partner (GACP)

Wollongong Company Celebrates 10 Year Milestone at the Forefront of Analytics as a Google Analytics Certified Partner (GACP)

18 September 2017

Google Analytics PII - safe-guarding emails

Can you imagine what would happen if Google allowed the sending of Personally Identifiable Information (PII) to Google Analytics? The demand from marketing people to personalise online experience is huge...

5 September 2017

A Guide To Tracking Cookie Size In Google Analytics

In my previous article (What's your cookie-size - are you on the safe side?), I demonstrated the situation when a third-party marketing script could damage your business: may prevent your...

22 August 2017

The Excel reporting era is coming to an end. Is your business ready for the next challenge?

I bet you have heard about Big Data. We have entered a new age in which more and more companies are adopting data and seeing the value and importance of...

22 August 2017

Google Analytics Cross Domain Tracking - Excluding unwanted domains

Tracking multiple websites with Google Analytics is easy. Just add the same tracking code snippet to your websites' pages (or use GTM) and you can see data for two websites...

27 July 2017

Google Analytics - High-Cardinality Dimension warning is dangerous

How to fight Google Analytics Portal High-Cardinality Dimensions warning and avoid common pitfalls during the analysis

8 June 2017

Would you Believe Google Tag Manager Can Track These Events on Your Website

by Vitalii Semenov

Whenever I mention I work in Online Performance at Internetrix, I get asked what do we do and how do we change the way business gets ahead in Australia.

7 June 2017

A step by step guide to creating a dashboard in Google Data Studio

As we already wrote here and here, we are super excited about Google Data Studio and the opportunity it provides to drive data reporting and visualisation standards to a whole...

10 April 2017

Migrating from BigQuery Legacy SQL to Standard SQL

Sometime ago the BigQuery Team renamed its SQL dialect to Legacy SQL and introduced beta support of ANSI 2011 SQL named Standard SQL in the BigQuery world.