13 September 2016

An introductory guide to applying relative importance theories in digital marketing

The Importance of a factor depends on how importance is defined

12 September 2016

Google Analytics: Unique Events are dead. Long live Unique Events!

Probably the most confusing metric Unique Events is now deprecated in the Google Analytics world.

6 September 2016

How to Model Your Customers' Lifetime Value

Food for thought is that it costs 5-10 times more to recruit a new customer than to retain an existing one.

15 July 2016

Making sense of Referral Traffic: Treat DuckDuckGo.com with respect

How to track DuckDuckGo search traffic in Google Analytics (or Analytics 360)

15 July 2016

Fire Up Your Engines - Accelerated Mobile Pages (AMP)

Tired of pages taking forever to load? Users don’t like to waste time, and publishers of content don’t like an over 50% bounce rate caused when users can’t be bothered...

11 July 2016

How to create sensibly designed webpages like you're playing tetris

We've noticed a trend where customers are asking for webpages with richly-styled content areas that they can move around.

8 July 2016

SEO in China for SO.COM Search Engine

Better Search engine Optimisation (SEO) in the China market.

22 June 2016

Penguin 4.0: Get Ready or Get Knocked Out

Google previously made an update, called Penguin, to the algorithm it uses to rank a site in a search.

9 June 2016

Google Prediction API helps apps to learn and predict

The recent revolution in app development is all about “predictive application” and it is estimated that more than 50% of apps on a typical smartphone have predictive features.

30 May 2016

Predictive analysis helps you to know those customers that can be influenced by advertisements

In order to plan a marketing strategy, you need to know your customers. By knowing who to target and who to avoid, your are able to greatly reduce the advertisement...