16 February 2017

TV Attribution: Measure the impact of TV advertising on your web traffic

Companies advertising their products and services on television ask two burning questions: Firstly, do TV advertisements drive web traffic and sales? Secondly, if they do, how do they achieve this? What is TV advertising effectiveness?

29 November 2016

Google Adwords: 5 Reasons why you'd be crazy not to use it

Search marketing is one of the most effective tactics for driving leads and sales. Not sold? According to Google, 80% of smartphone users turn to their phone or tablet at least once a day to search for information, ideas, or advice.  (Source: http://bit.ly/2gDR3y4)

21 November 2016

Trump’s Effect On Google Analytics Data

“Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!”

31 October 2016

Google’s G Suite – Top Efficiency Tips

Firstly, before I brag with Google Partner bias on efficient ways to use the G Suite I must first point out why use it at all.  So why do people like Cloud technology?  The reason Cloud has become such a buzz word is valid, it’s truly changed our world and...

25 October 2016

Understanding User Journey - keynotes

How do we use Google Analytics (360) to understand Customer Journey on our website? I was trying to answer this question doing Masterclass on Google Analytics User Conference 2016 in Sydney & Melbourne.

13 September 2016

An introductory guide to applying relative importance theories in digital marketing

The Importance of a factor depends on how importance is defined

12 September 2016

Google Analytics: Unique Events are dead. Long live Unique Events!

Probably the most confusing metric Unique Events is now deprecated in the Google Analytics world.

6 September 2016

How to Model Your Customers' Lifetime Value

Food for thought is that it costs 5-10 times more to recruit a new customer than to retain an existing one. The annual churn rate for the telecommunications industry is an estimated 30-35 percent on average. Similarly, for other industries, customer retention has now become even more important than customer acquisition.

15 July 2016

Making sense of Referral Traffic: Treat DuckDuckGo.com with respect

How to track DuckDuckGo search traffic in Google Analytics (or Analytics 360)

15 July 2016

Fire Up Your Engines - Accelerated Mobile Pages (AMP)

Tired of pages taking forever to load? Users don’t like to waste time, and publishers of content don’t like an over 50% bounce rate caused when users can’t be bothered to wait. AMP is your pole position on the starting grid.