13 September 2016

An introductory guide to applying relative importance theories in digital marketing

The Importance of a factor depends on how importance is defined

12 September 2016

Google Analytics: Unique Events are dead. Long live Unique Events!

Probably the most confusing metric Unique Events is now deprecated in the Google Analytics world.

6 September 2016

How to Model Your Customers' Lifetime Value

Food for thought is that it costs 5-10 times more to recruit a new customer than to retain an existing one. The annual churn rate for the telecommunications industry is an estimated 30-35 percent on average. Similarly, for other industries, customer retention has now become even more important than customer acquisition.

15 July 2016

Making sense of Referral Traffic: Treat DuckDuckGo.com with respect

How to track DuckDuckGo search traffic in Google Analytics (or Analytics 360)

15 July 2016

Fire Up Your Engines - Accelerated Mobile Pages (AMP)

Tired of pages taking forever to load? Users don’t like to waste time, and publishers of content don’t like an over 50% bounce rate caused when users can’t be bothered to wait. AMP is your pole position on the starting grid.

8 July 2016

SEO in China for SO.COM Search Engine

Better Search engine Optimisation (SEO) in the China market.

22 June 2016

Penguin 4.0: Get Ready or Get Knocked Out

Google previously made an update, called Penguin, to the algorithm it uses to rank a site in a search. Google's intent was for Penguin to make life harder for 'black hat' SEO techniques, like link spamming, which artificially increased ranking on Google to the detriment of good, relevant, quality content. 

9 June 2016

Google Prediction API helps apps to learn and predict

The recent revolution in app development is all about “predictive application” and it is estimated that more than 50% of apps on a typical smartphone have predictive features.  For savvy companies , looking to metrics to analyse what happened in the past is not the only key to success.

30 May 2016

Predictive analysis helps you to know those customers that can be influenced by advertisements

In order to plan a marketing strategy, you need to know your customers. By knowing who to target and who to avoid, your are able to greatly reduce the advertisement cost and increase ROI. Regarding your advertisement, your customers are primarily divided into four categories as explained in the following figure.

30 May 2016

Google Analytics, UX analysis and a faster mouse click rate which deserves the Guinness World Record

How fast can you type? How fast can your website visitors interact with your website? Can Google Analytics catch up with them and record every mouse click inside your page or form element? It's a good idea to know your limits and the limits of the tools we are working with...