19 September 2017

Media Release: Wollongong Company Celebrates 10 Year Milestone as a Google Analytics Certified Partner (GACP)

Wollongong Company Celebrates 10 Year Milestone at the Forefront of Analytics as a Google Analytics Certified Partner (GACP)

18 September 2017

Google Analytics PII - safe-guarding emails

Can you imagine what would happen if Google allowed the sending of Personally Identifiable Information (PII) to Google Analytics? The demand from marketing people to personalise online experience is huge...

18 September 2017

7 ways to use statistical modelling in digital marketing

The usage of statistical modelling has increased dramatically in digital marketing over the last few decades.

5 September 2017

What's your cookie size - are you on the safe-side?

From time to time I visit the Microsoft website (www.microsoft.com if you didn't know :) ), I also have a habit of using this website (and some others) to check if...

5 September 2017

A Guide To Tracking Cookie Size In Google Analytics

In my previous article (What's your cookie-size - are you on the safe side?), I demonstrated the situation when a third-party marketing script could damage your business: may prevent your...

22 August 2017

The Excel reporting era is coming to an end. Is your business ready for the next challenge?

I bet you have heard about Big Data. We have entered a new age in which more and more companies are adopting data and seeing the value and importance of...

22 August 2017

Google Analytics Cross Domain Tracking - Excluding unwanted domains

Tracking multiple websites with Google Analytics is easy. Just add the same tracking code snippet to your websites' pages (or use GTM) and you can see data for two websites...

17 August 2017

How to develop a digital marketing model for budget allocation

As we explained here, digital analysts are constantly asked to answer the question: Which are the most important marketing channels our company should focus on? Determining the true importance of each...

17 August 2017

How Silverstripe CMS can prevent cross site scripting attacks

by Yuchen Liu

Cross Site Scripting (XSS) is one of the most common web application attacks. XSS attacks target scripts that run on client-side (user’s web browsers).

17 August 2017

How to start showing your AMP pages in Google Carousel!

Ever since Google recommended creating Accelerated Mobile Pages (AMP) on websites, many webmasters have started adding these variants of their pages to get added benefits from following Google requirements and recommendations. Despite...