22 June 2016

Penguin 4.0: Get Ready or Get Knocked Out

Google previously made an update, called Penguin, to the algorithm it uses to rank a site in a search. Google's intent was for Penguin to make life harder for 'black hat' SEO techniques, like link spamming, which artificially increased ranking on Google to the detriment of good, relevant, quality content. 

9 June 2016

Google Prediction API helps apps to learn and predict

The recent revolution in app development is all about “predictive application” and it is estimated that more than 50% of apps on a typical smartphone have predictive features.  For savvy companies , looking to metrics to analyse what happened in the past is not the only key to success.

30 May 2016

Predictive analysis helps you to know those customers that can be influenced by advertisements

In order to plan a marketing strategy, you need to know your customers. By knowing who to target and who to avoid, your are able to greatly reduce the advertisement cost and increase ROI. Regarding your advertisement, your customers are primarily divided into four categories as explained in the following figure.

30 May 2016

Google Analytics, UX analysis and a faster mouse click rate which deserves the Guinness World Record

How fast can you type? How fast can your website visitors interact with your website? Can Google Analytics catch up with them and record every mouse click inside your page or form element? It's a good idea to know your limits and the limits of the tools we are working with...

5 May 2016

Let your attribution model tell a story

In marketing, the key question is how to measure the effectiveness of your campaigns. But how can you get your attribution model to tell a story? By asking this question you are already thinking far ahead of many digital marketers.

29 April 2016

Google CEO shifts from mobile first to AI first

Google’s CEO Sundar Pichai has indicated that the company will be move from it's strong 'mobile first' standpoint and centering its attention towards Artificial Intelligence.

15 April 2016

How do you solve your attribution problem? Part 2

In the previous post, we discussed the common ways marketers attribute success to marketing spend. Mostly, they use some simple methods such as 1) last interaction that gives all the credit to the last touchpoint 2) first interaction that gives all the credit to the first touchpoint 3) linear model...

14 April 2016

Roll Up Property - Multiple Google Analytics Trackers on the page

How many digital properties do you have?

31 March 2016

Lost Google Analytics Events

What if I was to tell you that some Google Analytics Events are not always processed and can become completely lost? That's right. Never to be found and rejected by Google Analytics servers immediately.